Here’s something that almost everyone can agree on: adopting new software in a large corporation is hard. In fact, depending on which study you read, a shocking number of attempts downright fail. After spending time at three enterprises and three more SMBs, I could not agree more. Thankfully, contrary to the sad state of statistics on the matter, my personal experience has been anything but. Is there a formula to successful adoption? Absolutely. After launching and operating several global marketing operations platforms at two different enterprises, here’s my secret sauce to successful software adoption in the enterprise.